Strategic Intelligence

Effective business decision-making requires minimizing the uncertainty caused by imperfect information. Strategic Intelligence reduces uncertainty by increasing the quality and precision of information used for making decisions. Strategic Intelligence combines secondary market research with ground-level intelligence from primary sources to help leaders make fully informed decisions.

Secondary market research is often confused with ground-level intelligence. Secondary research is a good baseline for gaining overall general market and competitor context and tracking costs and trends. In most cases, secondary research is too generic to be competitively actionable.

Ground-level intelligence delivers highly relevant, timely, and actionable insights from primary sources that can be directly used for real-time, competitive decision-making. Ground-level intelligence provides a true competitive advantage, whereas secondary market research provides no distinct advantage, as it is readily accessible to all market players.

PacWest pioneers in the emerging field of Strategic Intelligence, with unique expertise in helping leading companies unlock the potential of ground-level intelligence. While other intelligence providers specialize solely in delivering primary source competitive intelligence, PacWest has assembled a highly educated and experienced team which offers clients unparalleled ground-level intelligence insights – analyzed and delivered as true Strategic Intelligence.

• Major Manufacturing Company - designed and implemented a Strategic Intelligence (SI) shared service function within the client’s organization. The shared service implementation included an extensive educational and training effort to embed usage of SI for making key business decisions at the middle and senior management levels. Our team developed ongoing monitoring capabilities on behalf of the client and became the client’s sole-source provider of ground-level market intelligence.
• Multinational Pharmaceutical Company - conducted highly targeted, global competitor intelligence to help our client successfully enter a new, highly competitive drug market. The project entailed ground-level intelligence gathering in multiple foreign countries and culminated in a collaborative effort with senior management to assemble a new product rollout strategy, custom tailored to the competitive dynamics of specific geographic markets. Ground-level intelligence ultimately enabled this client to quickly establish and maintain sizeable market share.
• Fortune 100 Financial Services Company - provided ongoing, ground-level competitor monitoring, focusing on key North American, European and Asian markets. Our team successfully established a company-wide SI reporting structure within the client, which aided cross-divisional competitor awareness, coordinated company-wide SI objectives and centralized SI oversight.
• Major Oil & Gas Company - provided on-demand, ground-level intelligence services in support of the client’s supply chain organization. This entailed conducting due diligence on current suppliers, assessing alternative suppliers, and performing supply chain benchmarking to determine if the client’s competitors were operating more efficiently.
• Large Private Equity Company - performed early and late stage acquisition due diligence as the client’s preferred ground-level intelligence provider. Ground-level intelligence findings routinely revealed undetected deficiencies in company operations, competitive position, employee morale, and leadership. Our team also provided strategic insight into the future competitiveness and profitability of a given acquisition candidate, based on SI insights.